Having a blog to tell your story just isn’t enough today. In order to get your follower to visit your blog you need to offer something, anything — that provides value! Getting traffic back to your blog can be difficult which is why you need to give your readers something worth their time.

How You Can Add Value to Your Blog

• A free daily calendar (content strategy, outfit inspiration, etc.)
• A do-it-yourself post
• Free stock photos
• A free course or webinar
• An e-book

There is a reason you go back to your favorite blog (like Man Repeller), your favorite book, or comedian and it is because you’re attracted to what they have to say and how they say it. You must be thinking, “how can I develop a unique voice when there are millions blogging about the exact same thing?” It isn’t easy but you can begin by looking at your favorite bloggers, going through YOUR writing, and imagine how you want your readers to hear your voice.

Generally, my fashion-related posts are written in a story-like format and my advice column is written as if I were talking one-on-one with you.

How do you get organized? Do you plan out your month? Is there a weekly theme you have going? Or do you write your posts the night before? If it’s the last one, then you’re in trouble!

The most successful blogs have their content planned a weeks in advanced. They have a schedule, they have their ideas laid out and scheduled to go off on specific dates.

Having your content planned and ready to go is most of the most important aspects of your blog to become successful. Think about your readers. Spontaneous posting  is detrimental and will not bring readers back to your blog because they’ll get tired of waiting. Why would anyone keep coming back to your blog when there are hundreds of others with new content for them every day and/or week?